Apex KK
Various designs from motion to social media graphics for a Japanese recruitment company.
Motion Design
Social Media
UX/UI
Client
Apek KK
Industry
Recruitment
Disciplines
Motion Design
Social Media
Marketing
Daniel Smith, Haruka Sugiyama, Tomomi Yoshioka
Located in Tokyo, Apex is dedicated to recruiting bilingual professionals for mid to senior-level management positions. The company was founded in 2010 and first established as a healthcare-focused company. Since then, Apex has grown to over 100 employees, established a secondary office, and covered ten other large industries in Japan. My experience with Apex was also my first time in Japan. I learned about the recruitment industry and adapted to a different cultural landscape by working closely with the company. The projects I was responsible for aimed to improve usability, strengthen the company’s brand identity, and increase foot traffic. Learning differences in Japanese design through typography, content, and form was a part of my independent study there and contributed to my work.
Homepage Redesign
One of the first projects I was responsible for was redesigning the website to improve user navigation, experience, and retention. I analyzed trends among Apex’s competitors in Japan and studied rules of typography for Japanese characters compared to English in less than a week to begin sketching ideas to implement.
Great Place To Work Video
The largest project I was tasked with was creating an informative video about Great Place to Work, a global organization that recognizes outstanding employee’s experience and environment in the workplace. This was my longest motion project I worked on to date, and I explored elements such as 3D animations.
Social Media Graphics
Among my projects, I helped create covers for a variety of Apex’s articles and social media posts. These articles discussed topics such as the process of changing jobs, maternity leave, and industry insights.
