This redesign and campaign for Chosen Foods Avocado Oil aim to capture the spirit of an avocado in the bottle. By doing so, I seek to attract a wider audience of home chefs and encourage them to switch to a better alternative, rather than only reaching those who are already searching for one. In redesigning the label as two halves of the fruit, I had the opportunity to include an interactive element as the 'pit' of the label. The benefits and projects that made Chosen Foods’ Avocado Oil great were retained and further emphasized in the label redesign.