Fortz Legal
A brand identity development for a litigation and court reporting firm.
Brand Identity
Legal
UX/UI
Client
Fortz Legal Support LLC
Industry
Legal
Disciplines
Brand Identity
UX/UI
Fortz Legal is more than a service provider; it’s a dependable partner for many law firms and court reporters in Michigan. Although Fortz operates as a nationwide firm, what truly sets Fortz apart is its home office in Grand Rapids and its services to the local legal community. This Michigan-based presence ensures everything is handled with exceptional care, punctuality, and unwavering reliability.
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Role
Redesigned the Brand Identity: Restructured and expanded the brand beyond a logo and basic color palette, providing supporting identifying elements like color systems and typefaces.
Design for Users: Overhauled the design of important client materials like scheduling forms and price sheets to improve legibility and user experience.
Challenge
Design without Direction: Prior to my role, the website and physical materials were designed with loose guidelines, resulting in a disorganized amount of assets that required updates.
Approach
Organize and Prioritize: Categorized marketing materials and web pages to create an ease-of-use workspace and first targeted areas with the highest traffic of users.
Rebuild the Foundation: Created strict systems of typography (header/paragraph tags) and utilized simple blocks to allow users to easily submit forms and understand information.
Outcome
Reliable and Consistent Brand: Once a solid identity system and main deliverables were developed, it built more recognition within the industry and allowed the company to scale while preserving integrity.
